plain English

I want to know how to write, speak and think more effectively.

1. prefer the short word to the long.
2. prefer the familiar word to the fancy.
3. prefer the specific word to the abstract.
4. use no more words than necessary to make your meaning clear.
5. use the active voice whenever possible.
6. use verbs. put verbs in action.
7. when possible, express even a negative in positive form.
8. put one piece of information in one sentence.
9. put outline first and then details( or specifics).
10. state both cause and effect,

by Kelly Itoh